Designing Botly: A Modern SaaS Template Concept for AI & Chatbots
Botly is a SaaS template design concept made for AI/chatbot platforms. This post shares the visual direction and layout ideas — not yet built in Framer.
June 4, 2025
🎯 What is Botly?
Botly is a landing page design concept created for AI tools, chatbots, or smart automation platforms. It combines a minimal layout, intuitive structure, and a soft futuristic aesthetic that aligns well with modern SaaS branding trends.
This is not a live Framer build yet — it’s currently a visual concept. But the intention is clear: clean UX, clear CTA, and a well-defined user journey.
💡 Design Direction & Structure
The design was built around a few key principles:
Clarity: Text is short, sharp, and focused on benefits
Hierarchy: Each section smoothly guides the visitor toward conversion
Visual balance: Soft shadows, calm spacing, and light gradients keep it modern
Usefulness: Every section serves a purpose — no fluff
Key sections in the design include:
Hero section with strong headline + CTA
Use Cases for various chatbot scenarios
Feature highlights in 3-column grid
Testimonials with real-world quotes
Simple, transparent Pricing table
Final CTA block to drive conversion
🧑💻 Who It’s For
This design is ideal for:
SaaS founders building AI tools
Indie makers creating bots or assistants
Agencies launching conversational platforms
Internal tools like onboarding, support, or lead capture bots
If you’re targeting the AI space, Botly gives your product a professional, focused, and trustworthy first impression.
👀 What’s Next?
Botly is currently in design stage. The next step is bringing it to life in Framer with full responsiveness, interactive components, and CMS-ready content areas.
If you’re interested in seeing it built, feel free to follow along or reach out with feedback. Your thoughts can help make Botly even better!
💬 Let’s Talk
Got suggestions, ideas, or feedback about the design?
Drop me a message — I’d love to hear what you think.